Sabtu, 06 Februari 2010

Beware of Bad Exclusive Mortgage Leads


When we start discussing "non" or "semi" exclusive mortgage the waters get a little murkier and a lot of individual firms or sales consultants are vying for the market. Depending upon the mortgage company, all semi-exclusive prospects can be sold about two or five times. Even so, a company sticks to a unique set of moral standards that will completely decide the number of times it will be essentially sold.

Many firms offer good quality mortgage leads, but many times they have been sold over and over to many buyers. Some won't be sold as" mortgage leads", but described as "loan modification leads" or others. A few firms do not care who their customers are and may sell it to 'lead aggregators' who specialize in re-selling the leads many times. So, in reality you may have a prospect that is already called ten times or more!

From our experiences, firms that perform their due diligence actions and do enough examination into who their buyers are will have the most effective chance of buying the lead products that have acceptable quality. Also, be sure to basically communicate with a person at the firm before any transaction. Firms that want to offer you exclusive mortgage leads by just registering into their sites and making a transaction are likely not be working for your best interest.

You should have a good feel of a specific firm and what kind of business system they follow by talking to the representative about the firm. Is the sales representative just wanting to force you into one thing that will make him high commission or is he genuinely attentive to your situations and trying to come up with a good workaround for your specific condition? We have a few decent firms out there, and if you discover a perfect one you may have a steady flow of good leads that can increase your return on investment.

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